Related Posts Plugin for WordPress, Blogger...

Food Boss Spotlight: Consider It Joy {Part 1: The Food}

At Be Well, we love learning about local foodies and their businesses. Today, we get to hear from
Elizabeth at Consider it Joy baking- a bakery that specializes in Paleo and gluten free goodies! A sweet patient of mine was struggling with celiac disease when his mom took him to this bakery. At the next visit, he was so excited to tell me that he can have desserts just like his friends!  This bakery is changing lives of families who deal with celiac disease and food allergies every day and I couldn't wait to learn more about the journey!

*video from

Read about the bakery and vision below and come back next week for Part 2: The Business!

Consider it Joy started in 2015, but were you baking paleo goodies before then? What motivated you to start baking Gluten free/paleo goods? 

I began baking Paleo goodies in 2013.  My oldest son was dealing with chronic stomach pain and some other health issues.  Doctors were not able to provide answers or solutions, so I decided to implement major dietary changes in our household.  Because my kids were 6 at the time, I knew it would take some delicious baked goods to get them on board, so I set out to learn.  

What helped shape your vision into adding cooked items and take home meals rather than only baked goods?
Meeting my customers' needs was huge--people were asking for it from Day 1.  Many people truly want to nourish their families with healthy food, however their hectic work schedules prevent it--or maybe they don't enjoy cooking.  Sometimes people come to our shop looking for meals to take to a friend or family member with dietary restrictions.  Sometimes it is overwhelming to cook for someone with many restrictions and it is easier to know that at Consider it Joy, we have that covered.

Where do you find inspiration for new foods and baked goods?
I really just think about what I liked to eat pre-Paleo and try to recreate those old favorites.  I love to change our menu seasonally to reflect the weather or different holidays.  Many of us have special memories we associate with certain foods like pumpkin pie or even S'mores.  So I start there and work to recreate those items in a way that even non-Paleo people would enjoy.

What advice would you offer to someone who may be just getting started in the kitchen?
I think a lifestyle change like this can be accomplished in many ways, and a lot of times it depends on the temperament of the person.  If someone is feeling overwhelmed, I often tell them to take it one meal at a time.  For instance, if you are going Paleo, perhaps start with making a compliant dinner every night.  You'll need a protein and 2 vegetables.  Get comfortable with that.  Experiment a bit.  Then start working on your breakfasts, etc.  Some people prefer to go cold turkey and that's fine too.  Remember the reasons you are making these changes.  Get your family involved.  If you don't have friends around you that are interested, find a support group online!  

What easy tips do you have for someone who may need a gluten free diet for medical reasons, but is overwhelmed with the process of changing their diet? 

Going gluten-free is overwhelming to anyone at first.  Gluten can hide under a variety of names and reading ingredient lists is time consuming and confusing!  My best advice is to stick to the perimeter of the grocery store.  Meat, eggs, fresh fruits and vegetables--there are no hidden ingredients when your food doesn't come from a box.  For those on a budget, I would recommend shopping at ALDI or Sprouts to find great deals on produce, or if it is possible, joining Costco to take advantage of bulk pricing.  While organic and grassfed are optimal, they are not required, and any fresh meat and vegetables are better than fast food or boxed alternatives.

Thank you so much to Elizabeth for taking the time for this interview. Consider It Joy is located in Hoover, Alabama, but is able to ship worldwide. Make Consider It Joy one of your weekday stops! The grain free granola and pecan shortbread cookies have been my favorites so far, but share your favorite below!

Do you have a local business you would like to share with the Be Well readers? Email us today at!

No comments